Dreft welcomes families to th ebig, messy, beautiful journey of #Amazinghood with its new line of laundry care products. Babies go through a lot of changes within their first few years, leading to different needs for different life stages – especially when it comes to their laundry.
Understanding that laundry needs for little ones change as they grow and develop, Dreft, the #1 baby laundry detergent choice of pediatricians, the #1 dermatologist recommended brand for baby clothes and a trusted brand for more than 80 years, has expanded its product line-up to better meet the different life-stage needs of babies and their families.
Now with Dreft’s new line of laundry care products, families can focus less on the mess and more on the amazing moments they share together.
Whether parents want to swaddle their newborn in fabric washed in gentle, hypoallergenic Dreft Newborn detergent, gently tackle tough stains while developing babies explore their world with Dreft’s NEW hypoallergenic Active Baby formula, or experience that delicious, nostalgic baby scent with NEW Dreft Blissfuls scent-boosting beads – Dreft is there for every amazing step of the way.
Dreft Newborn (Stage One) – Expectant and new parents can wash their little one’s fabrics with Dreft’s same beloved hypoallergenic formula, designed to be tough on stains and gentle on baby’s skin with the beloved Dreft baby scent.
NEW Dreft Active Baby (Stage Two) – Specially designed with a growing, developing baby in mind, NEW Dreft Active Baby helps to remove 99% of baby food stains and other outdoor messes with a gentle, hypoallergenic formula and fresh scent.
NEW Dreft Blissfuls (Stage Three) – NEW Dreft Blissfuls in-wash scent boosters gives families the baby fresh scent they love. Safe on all fabrics, these beads help bring back that nostalgic, amazing baby scent (and all those memories) with every wash.
Having two very curious little ones myself means that the laundry quickly piles up as do the stains. Whether they’re from my youngest trying out a new food for the first time or her big brother exploring another area of our backyard, I can almost guarantee you that their clothes will need some serious help by the time they make it to the laundry room.
With both of them having their own unique sets of allergies on top of extremely sensitive skin as well, I can’t use just any laundry soap to clean their clothes. Believe me, we’ve tried many and have even made our own in an attempt to steer clear of the breakouts and rashes that some have caused. Fortunately, Dreft has eliminated that problem for us.
Since these products are both gentle and hypoallergenic, I can spend a lot less time worrying about whether or not they’ll have a reaction to it and a lot more time reminiscing about when they were teeny tiny babies 🙂 Really, the smell does take you back! You can even use the new Blissfuls on your own bedding and enjoy that amazing, baby fresh scent all night long!
Want to find out more about the new Dreft line-up? Dreft has partnered with new mom and singer Kelly Rowland to unveil the brand’s new line of laundry products that take care of family laundry needs at each life stage – from pregnancy through toddlerhood and beyond. Join us on Tuesday, May 5th, from 9-10pm EST as we talk with Kelly about her life as a mom and how she plans to celebrate her very first Mother’s Day! RSVP here!
Also, make sure to download Dreft’s “Amazing Baby Days” app now available for FREE on the App store. This one-of-a-kind app helps parents – and parents to be – capture the amazing moments of pregnancy through their baby’s first year and has recently been updated so that moms and dads can make keepsake movies from photos and videos captured within the app!
Before you go!
Take a minute to grab your entries for a chance to win a Dreft Journey to #Amazinghood prize pack! Prize pack includes the Dreft product line-up (all 3 products), Little Me Receiving Blankets, a Booster Chair, a Lovey, and a 5 year Memory Book!